The increased availability of external customer information has expanded the use of data analysis for property and casualty insurers. These new data sources provide an additional component that can prove extremely valuable in marketing and pricing to claims and underwriting. But how valuable is this data? How can insurers implement this new strategy?

The “how to’s” in your whitepaper:

Understanding the advantages of external data by…

  • developing an external data strategy and where to begin
  • using data for better customer-profiling, marketing, and fraud detection
  • implementing innovation in price and program testing

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Of course this is no easy task or else all insurers would be widely using social media and other external data sources. The whitepaper will also run through the challenges and barriers to implementation.

Hear about these issues and how to work around them:

  • privacy concerns, time delays and understanding new data sources
  • increasing data volume and volume-capable infrastructure
  • finding the room to innovate among legacy systems and tight budgets

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Don’t hesitate to reach out with any questions.

Furthermore, I will not rent, sell, or share your personal information with 3rd parties or non-affiliated companies.

Brittany Reyes

Brittany Reyes

Director
Data Driven Business
Telephone: 201-234-4755
Email: breyes@datadrivenbiz.com
T: 201-234-4755
E: Click here

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