PUBLISHED ON JUNE 27, 2014

Seven data science lessons from McGraw-Hill Education analytics guru

What programming language should every data scientist know? How should data scientists be trained? Why do you need more women on your team? McGraw-Hill Education's Alfred Essa answers those questions and more... continue reading →

PUBLISHED ON JUNE 17, 2014

Nicole Laskowski reports from the Useful Business Analytics Summit

A decision is an irrevocable allocation of resources. Once you make it, you can't go back. So you really need to make quality decisions." - Stephen Sharpe, director of global strategic analytics, Johnson & Johnson Inc. a... continue reading →

PUBLISHED ON JUNE 06, 2014

A social media contrarian speaks out on the limited value of tweet analytics

A customer loyalty or a customer service department may not be the most “analytically inclined” departments within a business, but they may have some of the best data... continue reading →

PUBLISHED ON JUNE 05, 2014

Good things come in small (data) packages

Big data expertKirkDBorne talks about the power of small data and why bigger isn't always better... continue reading →

PUBLISHED ON MAY 29, 2014

10 Q&A posts about analytics

Ahead of the Useful Business Analytics Summit, 8 corporate analytics professionals shared their ideas…. continue reading →

PUBLISHED ON MAY 23, 2014

Talking Analytics to the CEO – Top 5 Tips

Dumb it down, way down! – No the CEO isn’t a five year old, but if you’re spouse falls asleep reading it, your CEO might too... continue reading →

PUBLISHED ON MAY 23, 2014

Sell Me Analytics – Top 5 Tips from Clients

Client side experts from the Useful Business Analytics Summit give advice to vendors who want their business... continue reading →

PUBLISHED ON MAY 23, 2014

How to Select Your Analytics Software

While there is no such thing as magical analytics software in which you upload data and dashboards automatically tell you everything you need to know, the software should however be intuitive and user friendly enough for a junior or mid-level analyst to easily learn how to use it... continue reading →

PUBLISHED ON MAY 23, 2014

Five Analytics Business Startup Tips - What Clients REALLY Want in Analytics

Client side experts from the Useful Business Analytics Summit give tips on how to sell to them... continue reading →

PUBLISHED ON MAY 15, 2014

What in text analytics really works well?

Text Analytics remains an opportunity for those wishing to gain an information advantage... continue reading →

PUBLISHED ON MAY 13, 2014

What Type Of Data, If Any, Do You Find More Important? Which Types Less Important, And Why?

Can we legitimately ask this question about data without first answering the question of what question is to be answered? And if we can, on what side of the spectrum do you fall – all data is created equal OR some data are priceless and others are almost useless? continue reading →

PUBLISHED ON MAY 13, 2014

What Do You Think Is The Biggest Misconception About Big Data?

Big Data does not have to be as difficult or expensive as some seem to believe. However, useful analysis certainly does require serious thinking regardless of data size. continue reading →

PUBLISHED ON MAY 13, 2014

Top 10 Big Data Analytics Tips

Whether you are data mine more structured data, or more often work with unstructured or mixed data using text analytics, you’ll agree that the following 10 tips are critical. continue reading →

PUBLISHED ON MAY 13, 2014

Analytics – Keeping Up to Date

From the more common and expected such as conferences, blogs and books to the somewhat more novel such as Meetup.com, Coursera and MIT open courseware. continue reading →

PUBLISHED ON APRIL 23, 2014

How to measure the ROI of analytics?

As per Jenson Lee, Senior Analyst - Customer Analytics at Sears Canada, "Demonstrating the ROI of analytics is essential to secure and justify incremental investments in later years. While this may be hard to accomplish since it takes many pieces of the puzzle to enable the analytical insights available to a company at a given point in time, the right approach would be to constantly seek opportunities to educate and inform all data stakeholders of the availability of data and provide case studies of how analytics is powering objective answers to complex questions around the organization." continue reading →

PUBLISHED ON APRIL 23, 2014

What are the main challenges in your work with analytics and how are you overcoming them?

Alex Uher, Director, CRM & Analytics at L'Oréal Paris says, "Our largest challenge other than the lack of offline purchase data- so many disparate systems each with their own dashboard & KPI's. We are overcoming this by building a truly robust consumer database that harvests as much data as possible from all these smaller systems. Then we are able to build out monthly dashboards and reporting in a single consolidated location and tell the story of our consumer's interaction with our brand in that month.""continue reading →

PUBLISHED ON APRIL 16, 2014

Big Data, Mining, and Analytics: Components of Strategic Decision Making

Do you want to better understand Big Data and what it really means to businesses? It’s not just huge volumes and high velocity…there’s another important factor that provides an essential element to decision support and that’s variety of data. Regardless the data source, value creation lies the application of the right analytic approach to a given strategic endeavor... continue reading →

PUBLISHED ON APRIL 08, 2014

Where do data and analytics have the biggest impact on business?

While there is more data available than ever before, and analytics tools become more available and user friendly, the importance of extracting actionable business insights from “data lakes” has increased dramatically. Data Driven Business asked 9 analytics experts from companies like MasterCard, Travelocity, Sears Canada, where data and analytics have the biggest impact on their businesses... continue reading →

PUBLISHED ON APRIL 4, 2014

Three ways to extract business value from analytics

Data Driven Business recently interviewed 9 corporate analytics experts from companies like Johnson & Johnson, L’Oreal Paris, and Google about current trends in analytics and what companies should focus on in 2014.... continue reading →

PUBLISHED ON APRIL 2, 2014

Without investing in your own capabilities, the data and analytics journey will be more challenging

Speaker ImageRecently Data Driven Business asked Farouk Ferchichi, Executive Director at Toyota Financial Services, where data and analytics have the biggest impact on businesses. He says that "At Toyota Financial Services, the area of the business where data and analytics are focus is... continue reading →

PUBLISHED ON MARCH 21, 2014

Value for Value

Speaker ImageThe Groupon approach means delivering value to the client - and to the client's clients! - while cleaning and processing data in real time. Find out how Groupon... continue reading →

PUBLISHED ON MARCH 21, 2014

The Voice of the Customer: Maximising User Experience

Speaker ImageIn order to effectively engage with customers, and make the most of their opinions, we need to leverage a number of channels for a fully integrated programme of results. Join us as we hear from a leader in the field to... continue reading →

PUBLISHED ON MARCH 21, 2014

Insight to Action

Speaker Image2014 is expected to be the year when successful companies take Big Data analytics and utilize it for growth and competitive advantage. The analytics experts from 3 major companies, Johnson & Johnson, InterContinental Hotels Group and HP, share insights with Data Driven Business on how to best use analytics to get ahead.

Experts discussed how to use data strategically in 2014 for best competitive advantage, integrate different data sources to know exactly when and how to speak to customers, and how to become a data-driven organization... continue reading →

PUBLISHED ON MARCH 21, 2014

Really Big, Real-Time Data

Speaker ImageTerabytes of data in a moment. That's the rate of data flow at NASA. Predictive analysis of big, unstructured data is imperative for Ashok Srivistava in his work at NASA. Work towards prediction, not reaction. Learn... continue reading →

PUBLISHED ON FEBRUARY 27, 2014

6 things to focus on in 2014 analytics strategy

Speaker ImageWe all want insight. That's what we've paid for! But how much good is that insight when it sits in our toolkit, with no real job to do? Find out how to leverage all that knowledge when we discuss how to bring about transformational change in your bottom line with the use of analytics. We'll talk about... continue reading →

Alesia Siuchykava

Alesia Siuchykava

Project Director
Data Driven Business
Telephone: 201-204-1694
Email: alesia@datadrivenbiz.com
T: 201-234-
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