Agenda: Learn how analytics insights can bring money to your company

*Each session will include 20-30-minute stand-alone presentations from each speaker and 30 minutes for a group panel discussion and Q&A.

Day One - June 10th

Moderator & Chair: Kirk Borne

09:00am - 10:30am - Driving business value with data. Why should you pay attention to analytics?

Make fact-based decisions and maximize ROI - develop a data monetization strategy and implementation plan to extract latent value.
Marry business and technology: leverage data capabilities to empower great decision making.
Determine how to get the most useful, actionable insights from ever-increasing volumes and sources of data.
Session Details
Devise a high-impact analytics strategy to improve business processes and planning.
Balance your analytics with experience and gut feelings - drive profitability and growth with better business insights.
Understand why business, not technology, drivers need to be the key enabler of your analytics strategy.

Speakers include:

Giorgos Zacharia
Chief Technology Officer
KAYAK

Alfred Essa
Vice President, Analytics and R&D
McGraw-Hill Education

Moderator:

Larry Shiller
Data Management Consultant
Yale University

10:30am - 11:00am - Coffee Break

11:00am - 12:30pm - Build a data-driven organization to realize true value from analytics insights

Build a high-functioning team with a combination of great analytical skills and business instincts.
Predict performance success and minimize retention risk of your data talent by using HR reporting and analytics.
Understand how analytics insights can help your company transition from a product centric to customer centric business model.
Session Details
Find out how to pinpoint where enterprise data analysis will have the biggest impact on your business.
Hear how other practitioners have built a successful data-driven culture in their companies.
Define the characteristics of high-performing analytic professionals and what you need to look for as you recruit them.
Take traditionally small, siloed analytics projects to full deployment in your organization.
Use data outputs to improve internal processes and identify unknown opportunities.
Use opportunity visibility and selling models to create customer centric teams to manage opportunities irrespective of source, channel, business line or segment.

Speakers include:

Deepak Tiwari
Head of Strategic Analytics and Insights
Google

Debra Osborn
Sr. Director, Reporting and Analytics
Aetna

Cosmo Gentile
SVP Manager of Business Performance Reporting and Analytics
RBS Citizens

Moderator:

Larry Shiller
Data Management Consultant
Yale University

12:30pm - 2:00pm - Lunch and networking

Join this unique analytics event to share ideas and network with leading brands
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2:00pm - 3:30pm - Beyond the hype: Next generation business intelligence in a Big Data World

Understand how big data technologies continue to reshape business analytics and intelligence.
Implement real-time analytics to allow faster, more responsive decision making across your organization.
Use machine learning and algorithms to extract the most important insights from oceans of data.
Session Details
Extract business insights from increasing amount of unstructured data from social media, research, call center, blogs etc.
Evaluate when you need to use Big Data and when small data will do.
What tools are right for your business challenges to enable scalable, accurate, and powerful analysis of the data? 
Determine what you want to get out of your analytics investments and how to communicate this to potential vendors.
Address privacy and security concerns of dealing with ever-increasing volume and variety of data.

Speakers include:

Michael Alton
Applied Data Scientst
Intel Corporation

Mark Burgess
Informaticist
Equifax

Amy Gaskins
AVP, Data Analysis SWAT
MetLife

Panelist:

Gabor Szabo
Staff Data Scientist
Twitter

Moderator:

Kirk Borne
Data Scientist, Top Big Data Influencer, Professor
George Mason University

3:30pm - 4:00pm - Coffee Break

4:00pm - 5:30pm - Data Accessibility, Communication and Visualization: from data crunching to storytelling

As more and more data becomes available, there has to be a simultaneous progression of two things: tools to make it usable by other people, and an understanding by those people of what those tools actually allow them to do. This session will explore how you can make the right data available to the right people, and ensure they know what to do with it to optimize its business value:

Report analytics insights to senior management in digestible way at a strategic level for tangible business results.
Make sure that your analytic findings are communicated to right people, at the right time in a meaningful way for faster, more responsive decision making.
Utilize visualization and dashboards to make data available, understandable and actionable across multiple departments.

Speakers include:

Kim Weller
Sr. Director, Analytical Services
ESPN

Caio Peixoto
Supervisory Analyst, Information Management
Board of Governors - Federal Reserve System

Judson Chase
Sr. Data Scientist
TIBCO Spotfire

Moderator:

Kirk Borne
Data Scientist, Top Big Data Influencer, Professor
George Mason University

Join this unique analytics event to share ideas and network with leading brands
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5:30pm - 7:30pm - Networking drinks reception

Day Two - June 11th

Moderator & Chair: Stephen D. Rappaport

09:00am - 10:30am - Bring together the right data from multiple sources to create the most useful business insights

Get a 360⁰ view of your prospects and customers by integrating data from multiple sources: internal (i.e. transactions, CRM, Call Center), online data (Google Analytics, Social Media, blogs) and multiple devices (mobile, PC, tablet).
Overcome Big Data challenges: marry your structured (transactional, web) and unstructured (text, voice, video, sensors) data for deeper business insights.
Find out how pulled together analytics can be integrated in your overall information management strategy.
Session Details
Understand how to derive business value and insights for multiple stakeholders in your company.
Use location data collected to churn out useful information that helps you to better understand customer’s behavior.

Speakers include:

Sofia Freyder
Director of Product Management/ Product Leader
MasterCard

Don Zereski
VP - Search, Places & Big Data
Nokia

Stephen Woundy
Director, Global Analytics & Engineering
Staples

Moderator:

Ganesh Mani, PhD, MBA
Adjunct Faculty
Carnegie Mellon University

10:30am - 11:00am - Coffee Break

Join this unique analytics event to share ideas and network with leading brands
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11:00am - 12:30pm - Using predictive analytics for effective business planning and added value

Implement business-focused predictive analytics to be smarter, predict demand, and have more accurate business insights.
Learn how the right predictive models can drive faster, more accurate answers to current and future business questions.
Use multigranular analytic for product roadmap development and product optimization.
Session Details
Increase sales and margins across your existing portfolio to drive profit growth.
Identify new markets, products and revenue streams before your competition does.
Real-world application: determine your future strategic direction with predictive modelling techniques on a global scale.
Access customer lifetime value and risk to your business through developing and establishing forecasting capabilities and methodologies.

Speakers include:

Stephen Sharpe
Director of Global Strategic Analytics
Johnson & Johnson

Thomas Speidel
Trend Specialist
Suncor Energy

Panelist:

Robert Dayton
EVP, Business Analytics and Optimization
MindStream Analytics

Moderator:

Andrew Ciliberto
President
the Clifford group

12:30pm - 1:30pm - Lunch and Networking

1:30pm - 3:00pm - Business analytics in action: Omni channel analytics and a data driven marketing strategy

See examples to understand why it is important to use analytics to know your customers and to sell the right product at the right time at the right price to the right customer.
Use analytics for wise multichannel attribution modelling for higher ROI of your media spend. Don’t waste valuable marketing dollars on channels that don’t work.
Measure and track your customers’ behavior across mobile, tablets and PC for better, smarter engagement.
Session Details
Use analytics for successful Search Engine Optimization and paid search initiatives.
Develop new market strategies and 360 degree customer-driven marketing campaigns to increase revenues and market share.
Find out how to use data to interact online through external channels with customers who already are in your CRM system.

Speakers include:

Jonathan Isernhagen
Director of Analytics and Insights
Wyndham

K. Scott Davis
Head of Business and Marketing Analytics
Deutsche Telekom Hosted Business Services.

Moderator:

Stephen D. Rappaport
Senior Digital Advisor - Sunstar, Inc.
Senior Consultant - Stephen D. Rappaport Consulting LLC.

Join this unique analytics event to share ideas and network with leading brands
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3:00pm - 4:30pm - Customer analytics: Loyalty, CRM, retention

Hear some significant results from organizations that have been investing in advanced customer analytics and where it paid off.
Use your CRM system data to drive successful loyalty programs and identify new products and services that will enable you to acquire additional customers, and keep your existing ones loyal.
Hear about merits of segmentation and personalization in relevance marketing that focus on a company's best customers.
Session Details
Find meaningful ways to use data for an improved and personalized customer experience.
Utilize text analytics and monitor sentiment to protect your reputation on social media channels, and customer review sites, and to get deeper customer insights.

Speakers include:

Alex Uher
Director, CRM & Analytics
L'Oréal Paris

Farouk Ferchichi
Executive Director
Toyota Financial Services

Panelist:

Hari Hariharan
Vice President, Global Consulting – CPG, Retail and FSI
Fractal Analytics

Moderator:

Tom H. C. Anderson
Managing Partner
Anderson Analytics – OdinText

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