The Useful Business Analytics Summit is a platform for corporate peers to meet and determine how analytics can improve business decision making. The focus will be on how to identify and analyze useful data, to get useful insights which can drive useful business decisions.
"There is a huge need for simplification and consolidation of analytics into a single platform/database, creating a single source for our analytics"
Alex Uher, Director, CRM & Analytics, L'Oréal Paris
Most business decisions are driven by past experiences, emotions and intuition. But what if the analytics say something completely different? How do you strike the correct balance between data-driven insights and gut feeling to arrive at the right decision more often?
Presenters at the Useful Business Analtyics Summit will be exclusively corporate practitioners – professionals who are dedicating their careers to promoting and facilitating data driven decisions in their organizations.
A company can have all the fancy analytics tools in the world, but it’s the extent to which decision makers have access to the right data, at the right time, and are able to use it in the right way to ensure opportunities are realized and mistakes avoided.
"At its core, analytics is about how organizations make decisions, in terms of planning out decision points, as well as the processes, systems, methodologies, collaboration, and governance that drive decision making in their organizations."
Stephen Sharpe, Director of Global Strategic Analytics, Johnson & Johnson
"Without investing in your own capabilities, the data and analytics journey will be more challenging "
Farouk Ferchichi , Executive Director Toyota Financial Services
Vice President - Brand Campaigns, Birchbox
Vice President - Marketing Measurement, Fidelity Investments
Senior Data Scientist, GE Capital
Senior Manager, Customer Voice & Digital Analytics, Nordstrom
Sr. Director, Global Consumer Insights, Pepsico
Chief Marketing Officer, Zipcar
"Specific continued trends will be the increased usage of mobile, Cloud, and Big Data applications along with a redefining of IT’s involvement."
Cosmo Gentile, SVP Manager of Business Performance Reporting and Analytics, RBS Citizens
Position yourself as an industry thought leader by speaking in front of your peers and network with other like-minded professionals.
To learn more, contact Alesia Siuchykava, Project Director of Data Driven Business at firstname.lastname@example.org or (201) 204-1694.